Chinese language - Firm adds products to aid recovery

BIZCHINA / Center

Firm adds products to aid recovery

By Ding Qingfen (China Daily)
Updated: 2007-04-13 10:29

AstraZeneca Pharmaceutical Co Ltd said yesterday it would bounce back
from last year's slower growth in China through its product portfolio and
investment in research and development (R&D).

"The growth rate in sales will be well above 20 percent in three to five
years," James Ward-Lilley, president of AstraZeneca (China), said
yesterday in an exclusive interview in Beijing.

According to its recently released annual report, AstraZeneca posted
global revenue of $26.5 billion last year, an increase of 11 percent.
Although hampered by the nation's pharmaceuticals restructure, the
company's growth rate was still stronger for China than worldwide,
reaching 20 percent with $300 million in revenue.

"Although it (the China market) is a smaller share for AstraZeneca
compared with our major markets like the United States, Europe and Japan,
we are now giving it top priority," said Ward-Lilley.

The Chinese pharmaceutical sector is highly fragmented and dominated by
domestic companies.

"Last year, China's pharmaceutical market generated revenue of about $50
billion, but about 70 to 75 percent of it was taken by the local
companies," said Ward-Lilley.

Of the few international players in China, AstraZeneca has "taken a
leading position, surpassing Pfizer".

China's pharmaceutical market was restructured last year in response to
government supervisory and regulatory initiatives in areas ranging from
production to R&D, pricing and selling.

This prompted a slowdown in growth. "The annual growth rate (of the
Chinese pharmaceutical market) remained at 25 to 30 percent before 2006,
but it was only 15 percent in 2006," said Ward-Lilley.

But he said the local market is bouncing back this year, and should see
"steady and sustainable growth in the next 15 years".

AstraZeneca's growth rate in China increased 30 percent in 2004 and 2005,
but fell to 20 percent last year. Ward-Lilley said it is expected to
accelerate this year due to the introduction of five key products in
China and R&D investment.

AstraZeneca introduced Crestor in China on April 10 after its Nexium,
Seroquel, Arimidex and Symbicort products went on sale here.

The four products account for over 50 percent of AstraZeneca's business
in China.

Crestor alone "will contribute at least 10 percent of AstraZeneca's China
business".

The company said it would invest $100 million in R&D in China, focusing
on products tailored to the local market.

It also announced in March it would build an innovation center in
Shanghai, to be completed by the end of 2009.

(For more biz stories, please visit Industry Updates)

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