Opinion / Li Xing
Perseverance essential in protecting environment
By Li Xing (China Daily)
Updated: 2006-06-01 06:08
Beijing Youth Daily, one of the capital's major mass-circulation papers,
reported on Tuesday that leading hotels in Beijing have resumed supplying
disposable articles such as toothpaste, toothbrushes, razors, combs and
slippers.
This means that they have turned their back on the pledge made at last
year's launch of the "Green Hotel Campaign."
And it's the second time that such a "campaign" has ended in failure,
said the paper's report, pointing to a similar case in 2000.
As far as these failures are concerned, some hotels blamed the demands of
their guests, while higher operating costs were to blame in other cases.
This may be true, but it also shows these hotels have not worked hard
enough to fulfil their promise.
Going "green" is not a public relations tactic to lure customers, nor
should it be a short-cut to reduce management costs.
It should not have been restricted to a "campaign," an operation or
series of operations that only have a short-term goal.
Going "green" should be more than this. It should become a way of life.
Hotels have a duty to take the lead.
In the past, the hotel business was considered a non-polluting industry.
But in actual fact, the building of hotels and their operation in the
country's booming tourism trade has already caused great concern by
damaging the environment of many scenic areas.
Meanwhile, hotels have turned out to be major energy and water consumers
and equally major generators of waste.
Beijing's star-rated hotels, of which there are more than 600, guzzle 80
per cent of the total electricity consumed by the hotel sector in the
Chinese capital. Meanwhile, these hotels generate 4,000 tons of waste
from disposable items and account for 10 per cent of the city's total
water consumption.
As the number of tourists increases every year, their energy and water
consumption as well as garbage production will continue to soar.
Hotels have an opportunity to contribute significantly to saving power
and water and reducing waste generation when they adopt environmentally
friendly practices.
In fact, Beijing has assured the world that the 2008 Olympics will be
"green." To this end, it has already announced specific guidelines for
hoteliers to improve their infrastructure and installations.
By late April, 109 of Beijing's hotels had already signed "green"
agreements with the Beijing Olympics' organizing committee.
Meanwhile, the China National Tourism Administration on March 23 issued
the national standard for hotels that hope to call themselves "green,"
requiring them to promote recycling and reducing power and water
consumption.
It will take time for all the people tourists included to embrace this
ideal and change their way of life accordingly.
But hotels should not sit back and do nothing. And it is even worse when
they abandon what they set off to do.
They have many ways to help their customers join the effort to go green.
For instance, they can place promotional leaflets in hotel rooms, helping
their customers understand why they should use disposable items as
sparingly as possible.
They should have persevered with the campaign and only distributed
disposable items whenever customers specifically requested them.
Meanwhile, the media should not simply report the failure of hotels to
keep their "green" promises as the fault of hoteliers and their customers.
They should call on the public especially every traveller to adopt a
green way of travel, to help protect the earth upon which our livelihood
depends.
Email: lixing@chinadaily.com.cn
(China Daily 06/01/2006 page4)
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